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DISCOVER

WIMBLEDON COLLECTION

CHAMPIONSHIPS & HERITAGE

Timeless tennis tradition

There’s something truly special about Wimbledon. The perfectly trimmed grass courts, the crisp all-white dress code, and the silence just before a serve. For over 140 years, The Championships have been not only one of the world’s most prestigious tennis tournaments, but also a symbol of British elegance, tradition, and timeless style. The Wimbledon Collection is a tribute to this historic event, featuring textiles and accessories adorned with the iconic Wimbledon crest and the tournament’s signature colours.

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LEGACY OF LEGENDS

A championship steeped in history

Wimbledon carries a unique legacy – a place where generations of legends have left their mark on the history of the sport. Fred Perry, pictured here, along with Björn Borg, Pete Sampras and Roger Federer, are just a few among many. Over the years, the tournament has been the stage for some of tennis’s greatest moments and remains, to this day, one of the most prestigious and sought-after events in the tennis world.

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GLAMOUR COURTSIDE

A world-class audience

Wimbledon isn’t just home to the world’s top tennis players – it’s also a stylish gathering place for royalty, film stars and fashion icons. Familiar faces like Kate Middleton, David Beckham and Keira Knightley can often be spotted courtside, enjoying tennis in its most elegant form.

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STRAWBERRIES & CREAM

The taste of Wimbledon

Wimbledon wouldn’t be Wimbledon without strawberries and cream – preferably paired with a glass of chilled champagne. This beloved tradition dates back to the late 1800s, when the sweet combination was a favourite among the British upper class. Today, strawberries and cream are just as synonymous with Wimbledon as white attire and grass courts.

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BEYOND THE COURT

The Hill

Beyond Centre Court lies a place where community takes centre stage – The Hill. This grassy hill has become a beloved gathering spot for thousands of fans who watch the matches on the big screen. The Hill is commonly known as Henman Hill – in honour of British tennis star Tim Henman – but has also earned a variety of nicknames over the years, inspired by local favourites such as Murray Mound and Raducanu Rise.

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